STORY

Who we are

I am F&B is a group of professionals active in the food & beverages (F&B) market since 1999. Since 2014 the founder of F&B started the brand I am Superjuice. Started with a secondhand van, approaching the independent market in the major cities in the Netherlands. Currently we supply 2500 locations in the Netherlands and exporting to 20+ countries worldwide.

With a passion for F&B, we strive to create pure and honest F&B concepts for everyone.

Over the years we have built and marketed various F&B concepts based on our accumulated knowledge and experience. We attended all major international F&B exhibitions, next to that we regularly visit all corners of the world to conduct market research.

With this we discover the latest trends. We use this knowledge and experience to develop our own F&B concepts.

What we do

At I am F&B, we develop and create food & beverage concepts with which meaningful products and sustainable brands are built. In addition to product development, we also do marketing and distribution in the Netherlands and 20+ other countries.

We own the value chain from A to Z and can thus guarantee the best quality at every stage of the process.

Our Goal

Developing pure, honest and sustainable F&B concepts with which we can contribute to make the world a better place. We want to achieve this by means of products of a high quality, at an affordable price.

Our goal is to make better products than is currently available, by making the healthiest products per product category. This aims to create a better future for our children and all subsequent generations.